Our Story

Hello and welcome to So Pure Jewellery! I’m Caitlin, a 19 year old university student from North East England on a mission to help you gain confidence on a budget.
At So Pure Jewellery, we believe that females should be able to feel confident without breaking their banks, which is why I’m proud to be building an affordable jewellery business to help people like you. Through my company, I offer affordable stainless steel necklaces, earrings, rings and even bracelets, to help you gain the confidence you deserve.
Being a university student, I understand just how difficult it is to seek affordable jewellery pieces that will last a lifetime, so in July 2022, I made the decision to build my own business to show girls that they can accessorise on a budget.